Can a simple framework change your life?
Doubtful. But it can change the way you think. Which can change the way you act.
Here's a simple way to understand the phases of value creation in monetization using the ‘Taxonomy of Monetization Design’ - [by Gary Bailey for Monetization University]
In the News: Google Still on Trial
Google is being accused of having a Monopoly on Search
The accusers say Google’s 90% of search market is a monopoly. Duh!
Google says that Search isn’t the only way to advertise on the internet, hence it only has 30% share of online advertising
Source: All Media
So What?: Measurement of Value Creation
Whether or not Google is a monopoly today is up for debate, but what is not up for discussion is their most important product.
No, not Search, nor YouTube [which they bought in any case] but Google Analytics.
Yes Google Analytics.
This little game changer goes under the radar and is much maligned for not being as good as it could be if Google put more product design effort into it.
But what it did was transformational.
It dominated the marketing drive toward attribution based performance marketing.
Say no more!
This meant that value created from marketing could be measured to a fairly accurate degree.
And as they say, what gets measured, gets managed.
This is the pinnacle of monetization design - measuring the value you create and taking a slice of it
Now What? Takeaway:
Create Value?
Yes. That's what all businesses want to do!
But how do they know when they've done it?
What's not obvious is a way to measure how valuable your product is.
And to whom?
And in what form?
And? And? And?
Thus, the crux of good monetization starts with measuring the value created and figuring out how to capture a slice of it.
Google and Facebook/Meta have mastered this concept and that’s why they’re still top of the pops.
Ps. If you have any great frameworks you’ve created or seen that you want featured in this newsletter, please shoot them over.
Bye.
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