Pricing is a product?
Hear me out.
If Pricing is a Product.
Products need to be designed.
And then engineered.
And then explained to users in the simplest way.
If all these are true.
Then prices, like products need to be designed.
Designed to be simple. And easy to understand.
The goal of your pricing project is design.Â
Designing a price that is:
Simple
Easy to understand
And
Translates the monetization model into a unit.
YPP 6 is the final foundational piece of the value creation value capture hierarchy
From here on in we’ll start applying the framework with examples to help you complete your pricing project.
Ps. the pricing diagram may look a little like this at the start.
But don’t worry, we’ll end end up with a monetization model that looks more like this
And that will be summarized into this:
